Our Collections

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Discover the collections developed by XOX BY SO to meet the different needs of hair and scalp.

Hydraé

Our hydrating collection designed for all hair types. Hydraé helps maintain moisture, softness, and suppleness of the hair fiber while providing gentle daily care. A simple and effective routine to keep hair beautiful, healthy, and easy to style.

Reevä

Our collection dedicated to hair growth and density. Reevä includes products designed to support individuals who wish to promote the appearance of denser, stronger, and more voluminous hair. A complete routine focused on scalp and hair growth.

Glow & Go

Our fortifying mask enriched with amino acids and repairing molecules. A true at-home essential, Glow & Go acts like a mini hair Botox in just 5 minutes to revitalize, strengthen, and improve the appearance of sensitized hair.

D-Tox

Our hair exfoliant designed to help rebalance scalp pH. Ideal for those prone to oily hair or dandruff. Used as a treatment when needed, it helps purify the scalp and optimize subsequent applied care.

Accessories

Our accessories have been selected to complement your hair routine and maximize the results of your daily care.