FREE SHIPPING on orders over $125
PROFESSIONAL PRODUCT GUIDE
This section helps professionals better understand XOX BY SO products, their role, how to use them, and how to recommend them to clients.
Professional-Only Products
Reevä Hair Botox
Reevä Hair Botox is a professional restorative treatment. It is not designed to straighten hair, but rather to improve the quality of the hair fiber, deeply nourish hair, reduce frizz, and enhance softness, shine, and manageability.
It is ideal for clients with sensitized, dull, dry, brittle, porous hair, or those who want to restore better hair quality. It can be done as a treatment approximately once a month, for a maximum period of six months, depending on the condition of the hair. Afterwards, it can be recommended at seasonal changes or as needed.
Nanö Nanoplastia
Nanoplastia is our professional smoothing treatment. It is a thermo-active treatment, meaning heat plays an essential role in the final result.
It helps to relax hair, facilitate blow-drying, reduce frizz, and create a barrier against humidity. It should not be presented as a straightener: it does not completely change the nature of the hair, but it allows for more disciplined and easier-to-dry hair.
For curly hair, the realistic goal is often to achieve a more relaxed curl or a softer wave. For the straightest possible result, work with finer sections than those shown in the videos and add approximately three extra flat iron passes per strand.
Squeaky Clean Clarifying Shampoo
Squeaky Clean clarifying shampoo was designed to prepare hair before professional XOX BY SO treatments, including Hair Botox and Nanoplastia.
It deeply cleanses hair to remove residue, product buildup, oils, and impurities that could prevent the treatment from penetrating properly. Good preparation is essential to maximize results.
Maintenance and Retail Products
Glow & Go
Glow & Go is an express restorative mask enriched with amino acids and restorative molecules. It acts as a mini Hair Botox at home or in the salon.
In the salon, it can be used as an express treatment to quickly restore softness, shine, and vitality to hair. It is particularly beneficial after bleaching, chemical services, or when hair needs a quick boost.
For retail to clients, Glow & Go should be recommended at the right time. After a Hair Botox or Nanoplastia, it is best to introduce it approximately one month after the treatment, and not before. Used at the right time, it helps maintain results and prolong the beauty of the hair.
Reevä Collection
The Reevä collection was developed for clients who wish to improve density appearance, support growth, and optimize scalp health through a complete routine working both from the inside and the outside.
Vitamins support hair from within, while Reevä oil works directly on the scalp. The oil is designed to be applied to the scalp, not the lengths.
The Scalpä is a micro-needling tool designed to accompany the use of the oil. It can be used occasionally to help stimulate the scalp and promote better oil penetration.
Reevä shampoo and conditioner complete the routine. Shampoo alone cannot intensely grow hair, but used with the oil and vitamins, it cleanses the scalp while continuing to support the growth and density routine.
Hydraé Collection
Hydraé is our moisturizing collection. It is suitable for all hair types and can be recommended for daily maintenance.
Its role is to provide hydration, softness, and suppleness to the hair. It helps maintain good hair quality, facilitates styling, and leaves a light, soft, and natural finish.
Hydra-Blü is a blue mask designed to reduce golden tones while moisturizing hair. Unlike some blue or pigmented shampoos that can dry out hair, Hydra-Blü works on unwanted tones while providing softness.
The 11-in-1 is a leave-in treatment from the Hydraé collection. It helps protect hair against heat, UV rays, salt, chlorine, and external aggressions. It also helps detangle, soften, reduce frizz, close cuticles, and facilitate styling.
D-Tox
D-Tox is a hair exfoliant designed for the scalp. It is particularly recommended for clients who tend to have oily hair, dandruff, or scalp buildup.
Unlike some shampoos for oily hair or dandruff that act as a temporary bandage, D-Tox was designed to help rebalance the scalp environment and stabilize its pH.
It is used as a treatment, as needed. It can be used once a week as a shampoo replacement. It is applied directly to the scalp, then massaged with the fingers. Once the massage is complete, add water: the product transforms into shampoo. Therefore, it is not necessary to shampoo again afterwards.
Important Reminder
All XOX BY SO products have been designed to accompany professional treatments, support results obtained in the salon, and help clients maintain their hair at home.
The professional's role is to explain which product is suitable for which client, when to use it, and why it is important in their routine.
