INVEST IN YOUR HAIR

Commit to excellence, starting with your hair
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XOX BY SO INC.

#1 ON THE MARKET SINCE 2012

A proudly Canadian company, dedicated to hair health since 2012

Founded in 2012, our company stands out for its expertise in hair botox and the innovation of quality hair solutions. Our mission: to offer effective products to address the problems of damaged, dull, oily, or brittle hair.

Our commitment is to provide you with products that combine quality, transparency and hair health.

Vegan. Cruelty-free. Respectful of life.
At XOX BY SO, every product is created cruelty-free and without animal-derived ingredients.

We stay at the forefront of trends while ensuring the rigor and effectiveness of our solutions, to support your hair routine.

WHAT ARE OUR CUSTOMERS SAYING?

“I completed my training today. I was expecting something amazing, but she surpassed my expectations. She is very welcoming and gave me confidence. The training is definitely worth it, especially since you use her products afterward, and she gives you the help you need to get started in this field.”

Nancy

"I completed the training a few days ago and I'm really satisfied. Sophia was very professional and organized. The presentation was very comprehensive and answered all our questions. I recommend it!"

Shana

“I have been working with this range since 2015 and I wouldn't change it for anything in the world. The products and also the customer service and fast delivery. Our customers have only positive comments about the products. I recommend all professionals in the field to try XOX BY SO products!”

SALON CHARM - MONTREAL & QUEBEC

“Our clients are very satisfied with the short and long term results that XOX BY SO products provide. And the technicians at the institute are happy to work with products that offer such beautiful results.”

INSTITUTE BE - MONTREAL

“I have been using the products since 2019 and I am still very satisfied with them. My clients are delighted, the results are incredible. Xox by so listens to us and deliveries are fast. I am happy to be part of the team. I recommend this brand for your hair care. Thank you”

BEAUTY COUNTER - MONTREAL

OUR RESULTS