WELCOME TO XOX B Y SO

We are the #1 on the market since 2012. 

We offer quality products to hairdressing professionals and we train hundreds of people a year around the world. 

Whether you are a future owner of a beauty company or want to grow your current business, we provide the tools and training to help you achieve your goals. From in-depth online or in-person education to quality hair treatments to promotional tools, XOX BY SO will provide you with everything you need to become a successful corporate owner.